Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

With Silicon Beach Fest 2014 set to kick off on June 18th, startup CEOs, accelerators, VCs, movie and music studio execs, agencies, developers, designers, and some of the biggest influencers from around the worlds of mobile technology, marketing, and social media are preparing to descend on Santa Monica, California.

Heaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind and a dollar short.

InMobi has just rolled out the red carpet to launch that which it claims is a world’s first. The independent mobile advertising network and Rubicon Project – a technology company automating the buying and selling of advertising – have just launched the InMobi Exchange, which is a mobile programmatic buying and selling platform.

Today, digital marketers are stepping up their efforts to rope in prospective customers from practically every demographic there is. But according to the latest industry data, aging Americans are quickly becoming the most overlooked group of consumers. And that’s a monumental marketing mistake.

Women aged 25 to 49, according to a new cross-screen study by Millennial Media and comScore, are the biggest demographic to use multiple devices during the day at 80%.

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