According to the Mobile Marketing Association, mobile marketing is already generating billions in sales for businesses across many diverse industries. And its bound to do even bigger business in the future.
In 2012, for example, mobile marketing is estimated to have generated approximately $139 billion in U.S. sales. Projected to climb 52% in the next two years, sales driven by mobile marketing may exceed $400 billion by 2015.
On Monday, Small Business Trends reported that the latest available data suggests that retailers and marketers spent $6.7 billion to reach customers via mobile last year.
That’s considerably less than the amount generated by mobile sales, but still represents a huge opportunity for businesses providing mobile marketing services.
The MMA projects this amount will inch closer to $20 billion by 2015. According to Monday’s report, the MMA study “demonstrates the importance of mobile technology for growing your business too.”
“For many small businesses,” writes Joshua Sophy, “this could include focusing on making sure you have a mobile friendly presence. It could also include focusing more attention on social media marketing, much of which is accessed via mobile devices by your customers. You could also focus on developing mobile apps for your business. And, of course, if you provide marketing services to other business clients, it also means you should consider including mobile marketing services among your other offerings.”