Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Adobe: Cyber Monday Largest Online Sales Day in History
Adobe has just released its 2016 online shopping data for Cyber Monday and the holiday weekend overall. Cyber Monday “is on track to hit a new record with $3.39 billion spent online, a 10.2 percent increase year-over-year.”

Urban Airship: Retailers’ Apps Highlight Holiday Mobile Growth
Just how big will mobile be in the retail space this holiday shopping season? Bigger than ever before. At least, that’s according to a new report from Urban Airship.

MMA Finds That More Than 75 Percent of Marketers Share This Goal
A recent survey released from the Mobile Marketing Association shows that 75 percent of marketers say they will adopt a multi-touch attribution (MTA) solution by 2019.

GSMA Launches Mobile World Congress Shanghai 2017
Ahead of the long Thanksgiving holiday weekend, the GSMA announced the first details of the 2017 GSMA Mobile World Congress Shanghai, including confirmed exhibitors and sponsors, as well as “a range of programs and activities taking place at the annual mobile industry event.”

Marketers Will Zero In On Mobile and Consumer-Generated Content Strategies in 2017
Marketers are already gearing up for 2017 and a new survey reveals what that might look like.

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