Mobile Marketing: Here’s What Happened This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Smaato: 2016 Will Be ‘The Year …

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Mobile Marketing Here’s What Happened This Week

Mobile Marketing Here’s What Happened This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Smaato: 2016 Will Be ‘The Year Mobile Advertising Graduates’
“In the world of online advertising, 2012 could probably have been called the “year of mobile.” It had been about to happen, we’d been told, for several years. Sure, mobile advertising existed before this, but in this period something palpable changed. It could no doubt have been measured in spend and in budgets allocated to mobile, yet there was also an underlying attitude change. Mobile was real.”

A New Silicon Valley in India? Storm Ventures Launches $10M Fund For Startups
Here comes Startup India. It’s the latest from IUndian Prime Minister Narendra Modi, who just introduced a set of initiatives aimed at helping the country’s fledgling tech companies and their investors.

Nielsen Brings Measuring Tape to Twitter and Facebook
On Wednesday, Nielsen announced that it is expanding Nielsen Twitter TV Ratings to include Facebook conversation for the first time.

Retailers Set Digital Priorities for 2016 with Mobile at Top of the List
Like all businesses, retailers are reviewing 2015 and gearing up for the needs and realities of the coming year. What’s on the docket for 2016? Mobile, for starters.

Which Retailers are Mobile Maestros? DMI Releases 2015 Top 10 List
Which retailers are role models when it comes to mobile marketing? Wonder no more. DMI has released its first annual “Mobile In-Store Experience Rankings” report, which assesses the quality of the mobile experience retailers are providing to in-store shoppers.

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