Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

IAB: Mobile Leads the way in Digital Advertising
According to a new report from IAB out of Australia, digital advertising spend has continued its “inexorable climb” due to the strength of mobile.

Investment in Original Digital Video Has Nearly Doubled, Says IAB
Advertiser investment in original digital video programming has nearly doubled over the past two years. That’s the key takeaway from a new report published by the IAB.

Amplero Expands AI Marketing Platform for Better Cross Channel Marketing
On Wednesday, Amplero — a leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty — announced what the company calls an “extensive expansion” of its Artificial Intelligence Marketing Platform (AIM) that will help marketers increase topline revenue while delivering better customer experiences.

Smartphones Continue to Capture Greater Share of Social Casino Market
According to a new report out this week, the findings of which were shared with MMW today, eighty-five percent of social casino gamers now play on smartphones, while PC has fallen to its lowest market share at 49 percent.

Visual IQ CEO to Moderate Panel on the Promise of Marketing Intelligence
MMW learned this week that Visual IQ, a leading provider of marketing intelligence software, is sending Manu Mathew, the company’s co-founder and CEO, to moderate a panel at the Gartner Digital Marketing Conference next week.

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