Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

IAB Touts New First for Mobile Ad Spend
Citing data from IAB, MAW is out with a new report noting that mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year.

Marketing Magnets: TripAdvisor Reveals Most Visited Spots by Travelers
TripAdvisor has just launched its first-ever mobile Check-Index revealing travelers’ and locals’ most frequented hotels, restaurants and attractions in major world tourism destinations.

GetResponse Rolls Out New Mobile Editor for Landing Pages
MMW learned Friday that GetResponse — an online marketing platform — is launching its newest tool for SMBs, Mobile Workspace, a landing pages editor specifically for mobile.

Infographic: As Brands Dive Into Stickers Here is Where Consumers are Sharing on Mobile
There is little doubt that stickers are having a moment. In 2016 more than 6 billion stickers or emojis were sent every day on mobile messaging apps. Stickers are even the theme of Apple’s latest advertising campaign that is aptly titled “Sticker Fight”.

Mobile Marketing Platform Aims for Industry First with Location-Based Data
This week, MMW learned that Reveal Mobile — a leading innovator in monetizing location-based audience data — is rolling out Social Direct, a new platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns.

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