On Monday, the Mobile Marketing Association (MMA) announced it fourth premium member: The Tribune Company, one of the United States’ leading media companies.
The Tribune Company joins Alcatel-Lucent, Microsoft Advertising and The Coca-Cola Company as current members of MMA’s Premium Membership program, launched in November 2009.
MMA’s Premium Membership was formed as the highest-tier membership for companies looking to establish an advanced global leadership position across the Mobile Marketing Industry.
According to the formal announcement from MMA, Tribune Company Co-President and Los Angeles Times Publisher and CEO Eddy Hartenstein, will be appointed as an honorary member to the MMA Global Board.
“We are thrilled to welcome Tribune Company as a Premium Member of the MMA,” said Greg Stuart, MMA CEO. “Tribune’s commitment to helping shape the future of the mobile channel will benefit the entire ecosystem and we look forward to their leadership both at the Board and Committee levels.”
“The Tribune Company is deeply committed to determining how best to harness the possibilities the mobile media industry offers,” added Hartenstein. “Joining the MMA ensures we can collaboratively advance development of mobile technology, business models, emerging content distribution channels and industry standards, with a keen eye on raising the awareness for and value of mobile marketing.”
For more information, please visit The Mobile Marketing Association.
