Think World Wrestling Entertainment is only about the larger-than-life characters and athletic theatrics that have always defined professional wrestling? Think again.
A veritable social media juggernaut and brilliant mobile-focused marketing and engagement powerhouse, the WWE has just launched its freshly redesigned website. And it’s about as mobile-savvy as you might expect.
“Today, WWE launched an all-new WWE.com, a global destination with the most immersive and personalized experience the site has ever featured, and a functional design across devices that optimizes content for fans anytime and anywhere,” a company statement reads.
Among the key features is a mobile-first approach in design, “delivering a seamless experience for fans across handsets, tablets or desktop computers.”
“WWE has always been at the forefront of embracing new technology, and the all-new WWE.com will allow us to better serve our fans by providing them with compelling content anytime, anywhere on the platform of their choice,” said Rajan Mehta, WWE Executive Vice President & Chief Technology Officer. “With locally relevant content, WWE.com will enhance the experience for our fans around the world.”
To check out the new site, click here.