Mobile Creates New Sense of Freedom for Creatives

Mobile Creates New Sense of Freedom for CreativesThough creatives still use the classic pen and paper, mobile devices are reshaping many parts of creative professionals’ jobs and creating a new sense of freedom and ability to capture inspiration.

According to eMarketer, a 2014 polling by Edelman Berland for Adobe found that 74% of US creative professionals stated that mobile was changing the face of creativity and design.

The study defined creative professionals as those working in a creative industry such as graphic design, illustration, photography, web design, etc.

Responses of the study indicated that mobile gave creatives the freedom to do their jobs wherever and whenever. 45% of respondents said that mobile had changed their creative process by allowing them to capture inspiration on the go, and 42% said that mobile helped them to reach a larger audience, which makes sense because US consumers are spending more time with mobile devices.

Seven in ten creative reported creating content for mobile devices, and mobile websites being the most common platform. A close 41% were working on mobile apps, and 30% said they also worked on mobile ads.

87% believed that mobile content was having a positive effect on creative, with just 8% saying it had a negative impact.

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