Mobile Advertising: Reflecting on a Big Summer of Big Headlines

Mobile Advertising Reflecting on a Big Summer of Big HeadlinesIt has been a busy and bustling summer of major headlines and developments in mobile advertising. Here are some of the top stories and most interesting blogs that may be worth your gander.

In a surprise move turning heads today, Millennial Media just announced it’s acquisition of Jumptap. The deal effectively unites two very prominent mobile ad companies that now stand to make an even bigger impact on this emerging industry.

Although industry reports covering everything from hardware shipments and app downloads, to mobile ad revenue and consumer satisfaction continue to paint conflicting portraits of which mobile operating system is really the dominant platform, nothing may ultimately do more to declare a winner in this war than the leading platform preference among developers. If the current trend persists, Android will prove over time to be the supreme and dominant platform for mobile advertising.

Velti disputed the the $30 million number, which it calls “ completely inaccurate.” The company, however, says its unable to go into more detail because it’s preparing to report its second-quarter earnings this month.

Mobile Real Time Bidding (RTB) is at the intersection of two of the fastest growing areas within digital advertising as a whole, programmatic buying and mobile advertising. Market intelligence firms such as Forrester, IDC, and Parks Associates have all been monitoring the growth in online RTB and made various estimates on its current size.

Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen. The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.