MMW: The Week’s Top Stories

Mobile MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

It’s the boldest question being posed in the digital marketing arena today: Are mobile marketers missing the mark on consumer expectations? Unfortunately, there’s a fairly clear and compelling answer in the affirmative.

On Tuesday, AdWeek published an insightful new infographic highlighting the anticipated impact of mobile marketing on this year’s holiday shopping season. Never before has the power of mobile been so apparent during the retail calendar’s busiest quarter.

comScore has gazed once again into its crystal ball and the future looks bright for mobile commerce this holiday shopping season. Although the six fewer days between Thanksgiving and Christmas this year compared to last year will likely result in a “slight decline” in the overall spending growth rate compared to a typical year, it won’t be noticeable against the backdrop of strong sales across all mCommerce and eCommerce channels.

Despite the hype surrounding smartwatches, they are unlikely to be featured on many consumers’ holiday wish lists this year. It’s a bold prediction but one that Gartner is making today.

The latest Strategy Analytics Developer Survey, conducted in September 2013, polled over 1,600 active mobile app developers. And the findings are both telling and resoundingly positive for Microsoft.

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