MMW: The Week’s Top 5 Stories

MMW The Week's Top 5 StoriesIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

On Tuesday, mobileStorm – an industry leading communication service provider – shared its thoughts on the Digital Marketing Blog in response to the new rules governing mobile marketing that were implemented by the Federal Communications Commission (FCC) last fall. On October 16th, the FCC began enforcing a strict new set of rules pertaining to calls and text messages directed at consumers on their mobile phones.

According to a new report from Saudi marketing and communications company OTS, mobile marketing’s reach and impact cannot and should not be underestimated across the Arab world today.

Distimo, a leading app store analytics company tracking 3 billion quarterly downloads for 20,000 worldwide developers, shared with MMW on Tuesday its new 2013 Global App Stores Year in Review Report.

It may seem difficult to believe, but the findings of a new study tell us its true. eMarketer reported Thursday that approximately half of all U.S. parents will gift eReading devices this holiday season to their children.

This morning, MMW was briefed by representatives from MasterCard regarding the company’s new partnership with PayAnywhere, a professional-grade mPOS solutions provider.

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