The three titans of their respective industries say the survey will give agencies, brands, and direct advertisers an opportunity to share their experiences and insight into the strategies that produced big campaign ROI throughout 2012.
The survey is also forward looking and aims to cull information on how these key players in mobile plan to achieve further expansion in 2013.
It’s difficult to imagine a more qualified troika of industry leaders to back such an ambitious and valuable survey.
The 2012 Mobile Advertising Survey is supported by Advertising Week, the world’s premier annual gathering of marketing, media, and communications leaders; Mobile Marketing Watch, the authority on all things mobile; and Airpush, winner of the “Best Mobile Ad Network” award from the 2012 Mobile Excellence Awards.
“As mobile advertising carves out larger portions of budgets around the world, it’s important for the industry to work together by providing information on the fastest routes to success,” says Asher Delug, Founder and CEO of Airpush. “In any emerging industry that’s quickly moving towards maturity, information can be the key to driving results. Airpush is proud to align itself with the other industry leaders sponsoring this survey, and we are very eager to share the results with all of you.”
The 2012 Mobile Advertising Survey is open to professionals working in mobile advertising, mobile marketing, agencies, and brand management. The survey will be available between December 3, 2012 and February 1st, 2013. To check it out, click here.