MMA Webinar Series: Do You Know How to Leverage the Power of Mobile Video to Engage Customers?

Video is taking mobile by storm — and now may be the time to get more training in how to make it work for your company or brand. …

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IAB 50 Percent of Marketers Now Buying Mobile Programmatically

webinar-photoVideo is taking mobile by storm — and now may be the time to get more training in how to make it work for your company or brand.

In fact, the Mobile Marketing Association (MMA) has a webinar — “How to Leverage the Power of Mobile Video to Engage Customers” — scheduled for Wednesday, March 16 from 1:00 to 2:00 p.m. (CDT) that could help.

The webinar is designed to help marketers understand how to master automated and programmatic mobile advertising and prepare for the rise of cross-screen marketing.

It’s one of the Rubicon Project’s “Masters of Mobile Marketing Webinar Series” and it will welcome Joe Prusz, Rubicon Project’s Global Head of Mobile, together with professionals from InMobi Studios, Essence Digital, Adelphic, Zynga, xAd, Gameloft, and other cutting edge companies.

Some proven strategies will be dissected when it come to these popular tactics:

  • Automated User Opt-in (aka “Rewarded”) Video
  • Native, In-App Video
  • In-App Pre-Roll, Mid-Roll, and Post-Roll Video
  • Expandable and Interstitial Formats
  • InLine outstream for Mobile Web, creating net-new Video inventory

Mobile video formats are the latest and greatest marketing tools and this MMA webinar is one place to start to get a handle on the technology.

More details and registration info is here.

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