We’ve already discussed the fact that mobile marketing in general seems to be holding its own amid tough economic times, but another sign of steady growth in the industry comes with the fact that the Mobile Marketing Association has already added several members and is growing rapidly for 2009.
The MMA today announced that it has gained 28 more members since February alone. The new members come from all segments of the mobile marketing industry, from brands looking to incorporate mobile into their marketing strategies to agencies, mobile service and technology providers alike. In addition, the new member companies also represent a diverse geographical range from South Africa, Brazil, Argentina and Indonesia to Europe and North America.
As a mobile company, joining the MMA signifies a willingness to participate in the overall evolution of the industry, which is important in such a new segment. “The solid month to month growth that we’ve seen serves to demonstrate the desire of all involved in deploying mobile marketing strategies to play an active role in how the industry evolves, and that mobile continues gaining global recognition,” said MMA President and CEO Mike Wehrs. “The increase in members from our Middle Eastern, South American and Asia-Pacific regions is also testament to the MMA’s global reach.”
Along with some new names on the list, some big brands have also made an appearance, such as Sony Pictures Entertainment, Discover Financial Services, Omniture and Banco Citibank. I wonder what mobile-plans Sony Pictures and Discover Card have coming down the wire…