MMA Behind New Guide to Creating Effective Mobile Video Ads

MMA Behind New Guide to Creating Effective Mobile Video AdsLooking for a practical and knowledgeable guide to creating effective and successful mobile video ads?

The team at Tremor Video — an advertising technology company — and the Mobile Marketing Association are here to help.

The two organizations have just released their joint research study conducted by Millward Brown entitled “Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.”

This research study is billed as the largest focused specifically on mobile video to date.

According to details shared with MMW, the report reveals the 5 key foundations that marketers and creatives should consider when developing interactive mobile video ad campaigns.

“The bulk of online video advertising today is simply repurposed television spots, yet the devices where consumers spend the most time are completely interactive with just a swipe or tap,” said Doron Wesly, Head of Market Strategy at Tremor Video. “We want to help marketers realize the opportunity in front of them: the potential for a consumer to spend nearly a minute with a 15 second ad.”

To learn more about the “key foundations” discovered, click here.

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