Millennial Media Says Entertainment is Booming in Mobile

Millennial Media Says Entertainment is Booming in MobileMillennial Media’s freshly-published S.M.A.R.T. report once again features global data from the ad network’s global platform, including key advertiser trends, including top verticals, campaign goals, and post-click actions from Q3 of 2013.

The report is particularly interesting this time around in response to its entertainment-related findings.

Ahead of the report, MM shared with MMW a sneak peek at the findings, which reveal that Entertainment was the largest vertical on the Millennial Media platform in Q3, and grew 264% year-over-year.

For the quarter, Application Download, Site Search, and Watch Video were the most commonly used global campaign tactics on the Millennial Media platform in Q3.

The Top six audiences targeted by tech advertisers include: IT Decision Makers, Gadget Geeks, Mobile Switches (ppl. that consistently switch between devices), Business Travelers, Business & Finance Enthusiast, and Tradesmen.

Underscoring the grwing power and popularity of video in mobile, video was included in over 30% of all technology campaigns on the Millennial Media platform in Q3; more than all other verticals.

The most popular campaign goals for technology advertisers on the MM platform in Q3 were Site/Mobile Traffic (56%) and Brand Awareness (38%).

Want to learn more? Download the full report here.

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