On Tuesday morning, Millennial Media published the second edition of their fascinating Mobile Intel series.
Produced with the folks at comScore, “the Mobile Intel Series is designed to guide marketers through the immediate and very real opportunities in mobile advertising,” Millennial Media said today in a press release.
The automotive whitepaper contains information on the mobile auto audience, and how they use their mobile devices to research cars, find dealers, engage with brands post-purchase and more. The report also contains data on what top auto brands are doing in mobile today, and how they are reaching and engaging consumers.
According to the comScore study, 68 percent of mobile auto consumers are male, and 55 percent of the consumers are between the ages of 18-34.
Mobile auto consumers also tend to be more affluent than the general mobile population, with 34 percent of users having an annual income of over $100,000. These consumers also choose to access auto content frequently – very frequently, in fact.
“Mobile ad spend in the automotive industry has grown over 200 percent in the last year, and advertisers are recognizing that they can make a real impact with consumers,” says Jamie Fellows, Senior Vice President, Product, at Millennial Media. “Whether they are trying to increase brand awareness, drive consumers to a dealership, or increase app downloads, mobile is a medium which works for auto advertisers. We hope the latest version of the Mobile Intel Series can help brands navigate this landscape.”
For more information about the report, check out today’s Mobile Marketing Watch Minute.
To obtain a free copy of the report, click here.