Millennial Media Looks At Local Market Targeting in Q3 SMART Report

On Thursday, Millennial Media published its Q3 SMART report.

The latest in-depth report from the folks at Millennial Media highlights key areas of the mobile marketing realm that have made significant gains in recent months.

According to the findings presented in the report, local market targeting grew a staggering 50% quarter-over-quarter, and certain “post-click” options, like the ability to watch video, similarly grew 78% quarter-over-quarter.

Finance, however, was the top US ad vertical on Millennial Media’s network and has grown 356% year-over-year. Entertainment, on the other hand, was the top International ad vertical.

Millennial Media also found that six different verticals experienced triple digit growth or greater year-over-year. Technology (not consumer electronics, but BtoB tech, cloud storage, etc.) was the leading vertical as it grew 687%.

Interestingly enough, campaigns that allowed consumers to view a map grew 27% quarter-over-quarter. This fact illustrates the increasingly important role that the “view map” option continues to play in driving consumers into physical locations.

Not surprisingly, Millennial Media discovered that when consumers used their mobile phones while shopping in Q3, the top activity was to search for particular items to try and find a better price.

To learn more about the fascinating insights contained in Millennial Media’s Q3 SMART report, click here.