Millennial Media Augments Mobile Audience Targeting

Millennial Media Augments Mobile Audience TargetingOne of the world’s leading mobile ad networks is making mobile audience targeting a higher priority.

Millennial Media has just unveiled Point: Audience Location Advertising suite, a location-based audience advertising suite that connects brands with consumers “during the mindsets, moments, and locations that matter most.”

The independent ad network is capitalizing on its mammoth SDK footprint to make it all happen.

Now, in partnership with Esri – a company specializing in spatial analytics and mapping technology – Millennial Media is also announcing the beta availability of its data-rich, location-based audience targeting products.

MM says the additions to Point play a critical role in helping brands target the most relevant audiences through Millennial Media’s unique data asset, “then extract insights to understand, measure and optimize the impact of their messages on consumer behavior.”

“Location is one of the most critical and unique characteristics of a mobile device,” said Mollie Spilman, EVP of Global Sales & Operations at Millennial Media. “Mobile location paints an overarching story about a consumer – not just where they are, but also their habits, interests, and location-based tendencies. Through the launch and expansion of Point, Millennial Media is helping brands and advertisers truly connect with consumers as they move through their daily routine.”

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