mHealth: What You Need to Know

mHealth What You Need to KnowHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch been monitoring this week.

With each passing day in the U.S., mHealth apps are becoming a larger staple of doctors’ orders.
“As U.S. healthcare providers reorient their practices to meet outcomes-based incentives, many are looking to patient-facing digital tools to help them meet those goals,” reads a published snippet from Manhattan Research’s Taking the Pulse U.S. 2014 study.

Right now in the United States there are over 40 million Americans aged 65 or older. In fact, people born between 1946 and 1964 – the “baby boomers” – make up nearly half of the population in the United States and every day 8,000 more of them turn 65.

Are healthcare marketers the creative “poor cousins” to others toiling in the advertising world? An interesting take on the topic is presented by Kathy Delaney in a recent Ad Age essay.

Health and fitness are two of the sweatiest categories of apps on smartphones. By sweatiest, we mean that apps that help people count calories, log meals, get fitness regimens, and more are really getting a workout by increasingly fit-conscious consumers.

In an effort to deliver a convenient way to pay for patients and a mechanism to ensure adequate payment at the time of services provided, healthcare facilities and medical practices across the country are moving beyond credit cards and checks to invest in mobile payment technologies.

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