mHealth: What You Need to Know

mHealth: What You Need to KnowHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Healthcare marketers can now access a world of insight and information thanks to the Mobile Marketing Association. The new MMA Case Study Hub is a fully searchable database representing “best in class campaigns that set new benchmarking standards for industry excellence,” the MMA says.

Despite recent reports to the contrary, which suggest that the wearables market is quickly cooling, a new report from Mobiquity paints a different picture entirely.

According to a new study, the findings of which were published in the Journal of Medical Internet Research, Text4baby is seeing continued growth among military women with babies on the way.

Just 18 months after launching nationwide, Mobile Alliance for Maternal Action (MAMA) is a stunning success story. According to an announcement from MAMA, the platform they’ve engendered has reached more than 500,000 subscribers in Bangladesh.

In what comes as yet another compelling example of the ability of text messages to empower patients and those looking to take charge of their health and wellness, UnitedHealthcare Community Plan of Pennsylvania is now offering two new text-messaging services.

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