mHealth: What You Might Have Missed

mHealth What You Might Have MissedHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this week.

It’s been quite an eventful year for mobile marketing. Last fall, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging.

One of the major roadblocks between improving healthcare is the low level of individual patient engagement. It is difficult to get patients to be involved in their own healthcare, even when it comes to serious illnesses. A relatively recent phenomenon, however, is changing all of that—mobile gaming.

The concurrent rise of the millennial generation and technology is beginning to dictate how healthcare is marketed. In order to catch the attention of these new patients and general consumers, more healthcare companies and service providers are going digital, as it allows them to customize marketing for unique audiences.

Medical alert jewelry that communicates an individual’s health conditions have been around for years. While this type of jewelry is designed to assist first responders of health conditions such as diabetes, modern wearable mHealth technology is taking things one step further.

This week the mHealth Summit opened the call for presentations for the 6th annual conference, which spans December 7-11, 2014 at the Gaylord National Resort outside Washington D.C. We’re told that the deadline for submissions is June 27th.

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