mHealth: The News You Might Have Missed

mHealth The News You Might Have MissedHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this week.

On Monday, Apple proved the rumor mill right when it took the wraps off of its long-anticipated plans to make mHealth a higher priority for the company, its customers and growing army of app developers.

Consumer privacy laws limit search engines from targeting consumers based on their health related searches. Since this is one of the most effective ways to launch a digital advertising campaign, it would seem as if this limitation would have a drastic impact on healthcare and pharmaceutical online and mobile ad spending. But that’s not entirely true.

Business innovations over the last two decades have allowed most people to spend much less time waiting in line. Completing transactions, finding answers, accessing accounts and making appointments at places like banks, hospitals, post offices and more, have saved millions of people millions of hours worldwide.

As many fitness app developers continue to look for ways to link their tracking capabilities to users’ health conditions, many concerns for user privacy naturally arise. While general and anonymous dietary and fitness habits may not be something that a typical individual will protest against being shared with others, the data these habits generate are of interest to many.

With telemedicine permeating almost every aspect of modern healthcare, the latest signs of hope and promise for telemedicine’s utility come from within the realm of care for patients dealing with brain aneurysms.

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