On the heels of debuting unique ad-units tailored specifically for the iPad, Medialets today announced the upcoming availability of its rich media ad-SDK for Android devices, effectively creating the first and only “cross-platform, network independent rich media solution for mobile advertising.”
Fragmentation from an advertiser’s point of view has long been an obstacle in mobile. Various ad-networks exists, along with varying ad-units, devices, formats and more. Centralizing, organizing and streamlining the entire process will do wonders for the advancement of rich media mobile advertising, and Medialets is on track to make that happen.
With its new ad-SDK for Android, Medialets now makes it possible to create and deliver the richest mobile specific ads across both Android and iPhone devices. Together with a sophisticated dashboard that enables advertisers to view and compare a common set of metrics for both iPhone and Android campaigns, the solution significantly streamlines the buying process for brands in mobile and takes a lot of the guess work and planning out of the equation.