This week, Marketron – a provider of business software solutions for the media industry – took the wraps off of the Marketron Mobile and Interactive Idea Vaults.
These are billed as two new resource databases of client case studies, best practices and metrics for media companies.
In short, it’s a treasure trove of educational insight for mobile marketers.
The availability of this content is accessible to users of the services, and will help Marketron’s client base with the successful addition of digital marketing and advertising to their revenue opportunities.
“With the increasing prevalence of Digital advertising opportunities for traditional media companies, there is a need for education and resources to train current staff on this new potential,” said Jeff Haley, president and CEO of Marketron. “The Mobile and Interactive Idea Vaults allow us to share our clients’ success stories and provide the knowledge base for our industry as it embraces the new trends in digital and mobile advertising.”
To date, the Idea Vaults offer hundreds of recent client case studies, metrics, marketing research and implementation best practices.
We are told that access is available to current Marketron Mobile and Interactive clients. To learn more, click here.