Another day, another marketing partner for Instagram.
Marin Software, a provider of cross-channel performance advertising cloud, told MMW on Thursday that the company has been building an Instagram Ads API integration.
Marin Software gained access to the newly developed Instagram Ads API, and has released support for Instagram advertising through the Marin Social platform.
By supporting the Instagram Ads API, the Marin Social advertising platform is designed to help brands and agencies create, target, and optimize their Instagram campaigns conveniently alongside Facebook and Twitter and gain performance insights and management efficiencies across their advertising programs.
A provided statement reveals that during Instagram’s Ads API integration, Marin Software is working with a variety of advertisers to launch and test brand awareness and direct response campaigns.
“We are thrilled to have access to the Instagram Ads API as our clients are eager to connect with the Instagram community,” said John McNulty, Head of Global Marketing at Marin Software. “Moving forward, Marin Software will play a prominent role in expanding and optimizing advertising on this growing mobile property.”