Looks Like a Home Run: Xperiel’s Cloud-Based ‘Real World Web’ Launched

XperielSmaato Aims to Clean Up the Mobile Advertising Ecosystem is now launching its cloud-based Real World Web (RWW) platform. The RWW brings mixed reality experiences to consumers by unifying the physical and digital worlds.

“The Xperiel platform provides the tools for building and hosting the RWW,” according to a provided statement. “It makes it possible to connect everything to the IoT, build cloud-based applications and deliver mixed reality experiences across any OS or connected device.”

That’s a tall order. But according to Stephen Hendrick, the principal analyst for application development and deployment research at ESG, it’s just what is needed.

“Technology today is largely inadequate when it comes to addressing how to leverage the IoT and physical infrastructure to better engage customers and drive commerce,” said Hendrick. ”Xperiel is breaking new ground by providing a highly abstracted language for building event-driven, device-agnostic applications as well as an IoT-centric connectivity fabric that ties together devices, events and content to enable customer engagement and commerce that is far more effective than other available solutions.”

The Xperiel platform consists of three components, including a Graphical programming language (the cloud-based and patented Xperiel pebbling language opens doors for non-technical people to build applications in days instead of months); Device-agnostic apps in the cloud (whereby applications developed with Xperiel are entirely cloud-based without sacrificing native performance); and a Universal trigger fabric (Xperiel connects any hardware or software — past, present or future — to the IoT by turning it into an interaction point that triggers Xperiel applications through existing sensors built into mobile phones, wearables, virtual reality and augmented reality headsets, etc.)

It’s a home run, according to Los Angeles Dodgers CFO Tucker Kain.

”Dodger Stadium provides our ball club with unlimited opportunities to connect with fans through their mobile devices during home games,” explained Kain. “Opportunities include everything from promoting special offers to providing personalized greetings on our big screens to playing sponsored games and contests where they can win meetings with their favorite players.”

“Xperiel is turning our park and everything in it into a giant physical-digital ecosystem, where every inch of real estate can become digitally interactive, connecting fans with experiences that drive higher engagement rates, monetization, and fun,” Kain added.

In sum, the Xperiel platform transforms the experiential marketing and advertising development dynamic by enabling anyone to create and deploy sophisticated mobile apps that are connected to the IoT at less than 1/100th of the amount of time and cost previously required.

“There are a lot of IoT platforms available on the market, and Xperiel is the only company that has figured out a way to take every piece of IoT technology and tie it together in an effective and mainstream way,” said Alex Hertel, the CEO and cofounder of Xperiel. “With Xperiel providing an orchestration layer for the IoT we’ve opened up the door for an infinite amount of possible interactions between people, machines and devices, bringing to market the consumer-facing portion of IoT that we call the Real World Web.”