If you’re on Facebook and Twitter and Instagram all day and have writing skills, you might want to consider parlaying the two into an actual job.
“For those who have writing and social media skills, they can write their own tickets financially because those skills are crucial for creating great content and then connecting that content to the right audiences,” reports Inquisitr. “Having an effective social media marketing plan is crucial to succeeding in business now because so many potential customers are connected online.”
That’s because sites like Instagram and Facebook have become far more than just a place to watch cat videos. Any business worth its salt is now using these mediums to engage consumers and showcase products.
So, the new hot job is “social media marketing manager.” It involves creating and uploading engaging content to acquire and retain customers — and perhaps also serve them (Who doesn’t want to know a restaurant’s hours or specials when they go to its Facebook page? Is that there? Too many times, the answer is no).
It’s become a go-to gig for people previously employed as content writers or marketing/advertising professionals.
According to Helen Isser, who started the social media management agency Pennylane Social, it’s a great career for moms and college students.
“The profession has emerged popular among fresh graduates, women and new mothers… College freshers live and breathe social media. They don’t look at it as a job.”
Yes, just about every company has a social media presence now.
“Every company, including Google, has social media presence,” says Aditya Jayaram, a social media manager with an IT firm in Whitefield. “There has been a dynamic shift from call center to social media space. Customer complaints made on Twitter handles and Facebook are intimated to us through social marketing platforms like Radian6.”
Could Google’s recent patent for content sharing potentially eliminate the need for social media marketing managers?
“Although Google excels at maximizing content reach across the internet, their solution may not necessarily be enough to replace social media managers,” notes Inquisitr. “Adding sharing buttons to emails allows users to share the content they received. The problem arises because it’s a cookie cutter solution. There is no one size fits all solution to social media marketing as each brand is different.”