LivePerson, Google Launch New AdWords Click-to-Message Ad Extensions

googleLivePerson, Inc., a leading provider of cloud mobile and online business messaging solutions, tells MMW that it is the first company to launch a way for large brands to use the AdWords click-to-message ad extension.

“The ad extension, rolling out generally in the coming weeks, lets consumers message an advertiser via SMS, directly from a pay-per-click ad,” reads a company announcement shared ahead of the weekend. “LivePerson makes this work for large enterprises by routing these messages intelligently to the brand’s sales and service professionals on its LiveEngage platform.”

According to details shared, LivePerson’s new enterprise support for click-to-message has been tested and is in use at a number of large companies.

“LivePerson is the first company in the world to deliver an enterprise-level messaging platform, LiveEngage, and click-to-message ads are a great way for consumers to have an instant, interactive connection to a brand through SMS within this platform,” said Robert LoCascio, the CEO of LivePerson.