In the vastly competitive modern world of digital marketing, it’s difficult to earn the reputation of pioneer and venture into new, previously uncharted waters. But that’s what the folks at Kaon Interactive have done with their latest efforts, about which MMW was briefed last week.
A provider of interactive 3D product marketing applications, Kaon has launched the world’s “only cloud-based digital marketing platform” that enables B2B marketing and sales enablement applications to be created once and delivered anywhere, at any time, and on any device, without re-development fees.
In a nutshell, the company says, the new Kaon Application Delivery Network (ADN) eliminates the hidden costs of re-creating and maintaining interactive 3D product applications on multiple platforms, ensuring that these engaging experiences ALWAYS work and are delivered into the hands of prospects, customers, sales teams, channel partners and marketing professionals, regardless of their geography or device.
Industry research has shown that the development costs for a typical B2B interactive mobile application is between $50,000 and $250,000, depending on the complexity of the application, and costs increase 3x when supporting up to three devices. Less obvious is the required maintenance expense of a B2B application, which averages 2.5x the initial development cost, over a two-year period.
“While many marketers often budget for the initial development of the application, they often don’t consider the hidden costs associated with maintenance due to platform/browser and operating system upgrades and bug fixes,” explains Gavin Finn, CEO of Kaon Interactive.
“In 2013 alone,” Finn continues in a provided statement, “there were dozens of upgrades and bug fixes to iOS and Android operating systems, impacting many B2B applications. This is one of the reasons that 25% of B2B business apps are deleted after their first use, and that after only 90 days just 35% of the typical B2B app’s users are still active. The Kaon ADN is not only changing the way interactive product content can be used (by anyone, at anytime and always up to date) but it also ensures that the initial marketing investment is leveraged across operating system platforms, without additional fees to support incremental operating system updates or bug fixes.”