A new report from Juniper Research is boldly projecting the revenue potential of mobile games and general infotainment in the coming years.
Juniper has found that strong growth amongst games and infotainment applications, in part fostered by a burgeoning consumer tablet market, will push mobile entertainment revenues to more than $65 billion annually within four years.
That is up substantially from the $36 billion the industry generated for 2011 in this genre.
The report, ‘Mobile Entertainment Strategies: Business Models & Forecasts 2012-2016,’ noted that while the transition to an app-store centric ecosystem had dramatically increased consumer adoption of casual games, it had also resulted in the development of a far greater variety of content for mobile devices.
As a result, Juniper believes that revenues across a spectrum of infotainment services – most notably leisure and lifestyle applications – have already experienced dramatic growth.
“For applications such as streamed TV, multiplayer gaming or casino gambling, tablets offer a richer, more immersive experience than smartphones,” says report author Dr. Windsor Holden. “This is already translating into markedly higher usage – and consumer spend – on selected apps within these areas.”
To check out the new whitepaper for yourself – and for free – click here.