Jumptap Probes Early iPad 3 Traffic Trends

On Tuesday, Jumptap published its March MobileSTAT report. In it, the targeted mobile advertising leader revealed that while iPad 3 “crushed sales expectations,” traffic levels were small compared to prior device versions.

Based on iPad traffic on the Jumptap network of over 107 million monthly mobile users, iPad 3 use in the first six days after launch was heavy, but represented just a small percentage of overall iPad use that week.

Get this. iPad 3 traffic represented only .52 percent of total iPad network traffic on the day of launch, peaked at 2.28 percent by day three, and closed out the week at 1.92 percent.

iPad and iPad2, on the other hand, each maintained 45 percent or more of the total iPad traffic throughout the week.

“A very early read of the data would suggest that iPad 3 is stealing traffic from the iPad2,” said Paran Johar, Chief Marketing Officer at Jumptap. “This trend suggests that iPad2 users may be more inclined to switch to the iPad3 than original iPad users.”

To check out the latest MobileSTAT report, click here.