For months, the blogosphere has buzzed about Apple entering the consumer’s living room to an entirely new degree through the release of an iOS-powered connected HDTV at some point soon.
But the “soon” part has been subjected to much debate and controversy for all of 2012.
Despite claims by prominent industry watchers like Piper Jaffray analyst Gene Munster, who still maintains that Apple could release its own branded flatscreen HDTV later this year or early in 2013, investment bank JP Morgan today presented a different perspective.
Analyst Mark Moskowitz admitted Thursday that JP Morgan “does not indicated any looming TV-related product launch.”
“We are not sure that the Apple premium could prevail in the TV market,” he added, “unless there is a radical change of the user interface, integration of the TV programming and data content, and use of gesture or voice control.”
“Enhanced-content offerings could augment Apple’s TV solution but are not a necessity for Apple to be successful in the living room, in our view,” Moskowitz concluded.
So is JP Morgan correct in its estimation? Or will Apple surprise the tech world with a highly profitable HDTV of its own in the near future? Please weigh in with your two cents and corresponding prediction below.
