iOS Extends Lead Over Android in Mobile Web Traffic Generation

A new report from Piper Jaffray analyst Gene Munster shows that iOS continues to lead Android in mobile web traffic generation in the United States.

And the lead keeps on growing.

To research the extent of the growth that underlies the new report, Munster turned to Answers.com, Tumblr, ChaCha, Examiner, LinkedIn, Bleacher Report, Hubpages, White Pages, Squidoo, and Dictionary.com.

During the months of February and March 2013, Apple’s iOS averaged better than 65 percent of all mobile web traffic logged by those sites. Android’s portion, meanwhile, was under 30 percent.

Munster has three lingering suspicions as to why iOS continues to outpace Android to such a dramatic degree.

“First,” Munster writes, “we note that with over 80% share of smartphone sales at AT&T and over 60% at Verizon in Q4, we believe iOS is the most popular smartphone platform in the US.”

“Second,” he adds, “we believe that iOS users are likely more engaged with their phones on a daily basis than Android users on average.”

“Third,” Munster concludes, “we believe that iOS’s contribution from tablets, which are likely to generate more traffic than a smartphone, is greater than Android’s. We believe that iOS is likely to continue to lead in mobile traffic generation in the US for at least the remainder of the year.”

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