If you haven’t yet made social media a part of your marketing efforts, here’s another compelling reason to get into the game.
Nearly three-quarters of Twitter users admit to being likely to buy from the businesses that they follow on Twitter.
New data made available by Twitter indicates that the microblogging platform is very influential among shoppers.
People are more likely (72%) to make a future purchase from an SMB after they follow or interact with them on Twitter. We also see a lift (30%) in people who are likely to recommend. Why do recommendations matter? Because they drive traffic: 86% of respondents said they are more likely to visit an SMB if a friend recommends them.
Twitter compiled all of these and other valuable gems of information into an insightful new infographic, which is shared below.