Infographic: Why Size & Location Matter With In-App Mobile Advertising

Our friends over at Inneractive have published a new infographic that takes a look at in-app mobile advertising and how size and location can make a huge difference …

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Infographic: Why Size & Location Matter With In-App Mobile AdvertisingOur friends over at Inneractive have published a new infographic that takes a look at in-app mobile advertising and how size and location can make a huge difference in terms of CTR and eCPM.

The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more.

Click here to view image full size . . .

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    This is a very clever way to illustrate the major points of integrating in-app advertising. With Freemium being the current trend, it's nice to see someone show how developers can monetize by using in app advertising correctly. As mentioned, the potential for a consumer to get annoyed is high if the ad is not relevant to what they’re looking for or interested in, as well as if it effects game play. As user behavior and demographic information becomes more readily available to developers, end users should receive more targeted offers, increasing CPM and revenues for everyone. http://www.neustarintelligentcloud.biz/