The introductory line on a recent entry on mobileStorm‘s popular Digital Marketing Blog put it best: It’s a brave new world for email marketing. If your messages aren’t tailored for mobile devices, their impact will be muted.
With a record number of consumers checking their emails daily on mobile devices, marketers must now ensure that their emails reach the masses where they dwell – on mobile.
According to the latest industry data and analytics, more than half of all emails are now read on mobile devices. Within 5 years, some estimates project, that figure may balloon to greater than 80%.
So, if you need further motivation to tailor your email to to fit the mobile screen, check out this insightful new infographic below.
Source: Litmus