Beacons are at the center of the hottest buzz in marketing today. And marketers are taking notice for good reason.
In-store mobile-marketing provider, Swirl, has just published a new infographic highlighting the significant business opportunity that beacon technology offers for retailers and marketers.
Entitled “The Beacon Marketing Opportunity: Consumers are Ready But Are Retailers?” the infographic reveals that seventy-nine percent of consumers who have received push notifications on their smartphone in the past six months have made at least one purchase as a result.
Not too shabby.
To learn more about the marketing muscle of the beacon, check out the infographic shared below.