Infographic: What's Driving Mobile Marketing in 2014?

Following a year of record growth and laying the groundwork for the even more promising year to come, the  driving factors behind mobile marketing’s continued expansion and adoption …

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Infographic What's Driving Mobile Marketing in 2014Following a year of record growth and laying the groundwork for the even more promising year to come, the  driving factors behind mobile marketing’s continued expansion and adoption in 2014 are quickly coming into focus.

Recently, the team at WebDam compiled a comprehensive list of mobile marketing’s most influential and interesting statistics and trends, all of which paint a telling portrait of what is making this market move early in this new year.

So what’s helping mobile marketing to move mountains these days for the businesses and entrepreneurs who are using this channel effectively and efficiently? Check out the visual below to find out for yourself.

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2 comments

  1.    Reply

    It’s true that this year, the mobile marketing strategy will increase because most of the people nowadays, are using smartphones 24/7 everyday. Even if the phone is in the standby mode, they can received the message instantly the moment it is turned on. That’s why they choose mobile as a favorable medium to reach out to customers.

  2.    Reply

    Hi Michael – I really enjoyed reading your piece
    about mobile marketing and the corresponding infographics stats. I’m convinced
    that implementing a true “omni-channel” approach – integrating personalization
    into Apps, QR codes, SMS, etc. – will be the wave of the future when it comes
    to connecting with customers individually on their devices. One piece that
    should be added here is the non-payment side of mobile wallets (and, the new
    micro-location functionality available through beacons.) There is a huge
    opportunity to communicate relevant and timely offers/promotions, and build
    loyalty with consumers. Specifically, recent consumer http://www.vibes.com/mobilewallet into retail experiences shows
    that 85% of consumers see the value of mobile wallet; with 59% claiming they’d
    have a more positive view of retailers if they started to deliver digitized
    mobile wallet content, and 44% feeling a non-payment mobile wallet tool would
    enhance their shopping experience. Mark Tack, VP of Marketing, Vibes, Chicago (http://www.vibes.com/mobilewallet)