Although video isn’t the first thing that comes to mind when considering email marketing, the power of including a video component in an email marketing effort shouldn’t be overlooked.
With more consumers using mobile to read email and watch videos, the growing fusion of video with email marketing is easy to understand.
What’s not so easy to understand, however, is why only 25% of marketers use videos in their email marketing today.
Undeniably, there’s a huge opportunity here just waiting to be explored by the vast majority of marketers. And a new infographic produced by Email Monks illustrates just how much potential there really is when it comes to video in email marketing.