According to a new report from Fiksu, the time has finally come to recognize the power of programmatic RTB.
“Advertisers can reach the same size audiences at dramatically lower costs when comparing mobile to television,” Fiksu says. “In particular, when looking at programmatic real-time bidding on mobile, the cost differences are pretty dramatic.”
As RTB continues to grow – global mobile RTB spend already increased 140% year over year – it would be surprising if marketers didn’t continue to shift even more of their budgets to what is clearly a cost-effective way to capture audiences at scale.
So just how powerful is programmatic in 2015? Check out the visual below to learn more.