Mobile apps are more engaging on the iPad than the iPhone. That much is clear from how much time we spend engaging with apps on both devices.
According to a new report from Flurry, this information is critically important to mobile advertisers to understand.
All advertisers seek to deliver the right message to the right person at the right moment. If content is king, then context is queen – particularly when it comes to mobile devices that are typically close at hand if not in our hands.
“Overall,” Flurry reveals in a blog post, “iPad owners in our sample spent 42% more time in apps on their devices than iPhone owners during May, but that time varied significantly by category.”
For example, when compared to iPad owners, iPhone owners spent more than 13 times us much time using Navigation apps.
“They spent more than five times as much time using Health and Fitness apps to do things such as tracking walks, runs, and bike rides,” Flurry adds.
Although the iPhone has some app engagement advantages over the iPad (depending on the nature of the app), Apple’s tablet is still the biggest driver of total app engagement.
“The app categories for which average time spent on iPad exceeds that for iPhone are Education, Newsstand, Games, and Reference. Again, more home-oriented activities,” the post continues.
To review the fascinating report in its entirety, click here.