Infographic: How Are Smartphones Being Used?

Our friends over at Tatango have published their latest infographic.  This time the topic is smartphones and what activities mobile consumers engage with the most. Smartphone penetration recently …

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Our friends over at Tatango have published their latest infographic.  This time the topic is smartphones and what activities mobile consumers engage with the most.

Smartphone penetration recently hit 40% in the U.S., and people are using them to their full abilities.  While downloading apps and browsing the Web seem to be the most popular, surprisingly, neither are at the top of the list.  This infographic was created using data from the Pew Research Centers Internet & American Life Project, who’s recent report detailed a wide range of data points for the mobile ecosystem — many of which have been covered here on MMW.

The full infographic is embedded below.  How do you use your smartphone?

Smartphone Usage Infographic
Source: Tatango Mass Text Messaging

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12 comments

  1.    Reply

    […] How Are Smartphones Being Used?: – Infographic […]

  2.    Reply

    […] 92% of adult mobile owners use their phone for texting (source) […]

  3.    Reply

    […] to return to a site with which they had trouble accessing from a mobile device. With some 84% of smartphone owners browsing online, this is an issue of immediate importance for […]

  4.    Reply

    I definately fall into the "Navigating" category. I'd literally be lost without my phone.

  5.    Reply

    I hope that's the iPhone 5 and it's a yard tall

    1.    Reply

      HAHAHA – I wish my iPhone were that tall :)

  6.    Reply

    HOW ABOUT LISTENING TO MUSIC?

    1.    Reply

      Playing music was at 64%, not sure why we didn't include it though, must have just slipped through the cracks.

  7.    Reply

    This makes no sense. Do 92% of people use it for texting or is that 92% of the time? How does that work with the other numbers? What do these mean?

    1.    Reply

      92% of people with smartphones, use their smartphones to send or receive text messages. You can read the full report here: http://www.pewinternet.org/Reports/2011/Cell-Phon

  8.    Reply

    Love this graphic – both the content and the design.

    Interesting that "scanning QR Codes" doesn't even make the list. That is one of the main reasons I am not a big fan of QR codes as a primary mobile marketing tool – just not enough usage.

    1.    Reply

      Yea, I haven't seen a study yet about QR codes, usage, recognition, etc. Would be interesting to do one.