This week, Criteo published a new report which may give advertisers a reason to not bail on display ads just yet.
The specialists in performance display advertising shared with MMW their latest research detailing how Performance Display ads not only deliver measurable results, but turn viewers into clickers and customers.
Based upon a field study conducted in partnership with Nielsen and Mediametrie, the research explores the development of Performance Display advertising in recent years and how it leverages big data to reach the right audience at the right time.
“Advertising, marketing and brand teams will be able to utilize the data provided to learn how to better identify clickers, determine length of run time for ads to be most effective and how incremental it is to other marketing channels,” Criteo says.
For a more in-depth look at display ads and the performance punch they still pack, check out Criteo’s new infographic shared below.