Nielsen Catalina Solutions recently published a new study based on the findings of some 1,400 campaigns run on multiple advertising channels for more than a decade.
The research shows that mobile advertising delivers the highest sales per 1,000 impressions ($26.52).
All told, the report deduces, this outperforms every other channel, including digital video and even cross-media spend.
Highlighting the findings from Nielsen Catalina Solutions, Opera Mediaworks has just shared with us a new infographic focused on “How to Drive Return on Ad Spend for CPG Marketers.”
Check it out below.