Infographic: Appsfire Finds 2012 Dip in Paid App Releases

The mobile app ecosystem is quickly being dominated by a pervasive army of free apps, especially in Apple’s App Store. When Apple’s mobile storefront opened four years ago, …

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The mobile app ecosystem is quickly being dominated by a pervasive army of free apps, especially in Apple’s App Store.

When Apple’s mobile storefront opened four years ago, the overwhelming share of new releases were paid apps. But that reality has changed sharply in the last 48 months.

“The App Store is a very healthy ecosystem with well over 1 million apps ever created and approved by Apple,” a new report from Appsfire reads. But free is the category expanding most rapidly today.

Free is clearly prevailing over Paid. 74% of apps published in 2008 were Paid, in contrast to 34% this year. This can be explained by the growing popularity of in-app purchase as a way to efficiently monetize an app.

So how are developers earnings a living? According to the established trend in the mobile app ecosystem, most developers now support their apps with a healthy mixture of ads or in-app purchases.

Appsfire released a comprehensive infographic to put the changing landscape of mobile apps into perspective. Check it out below.

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2 comments

  1.    Reply

    Very interesting article and infographic. It's getting harder and harder for app developers to make any money off of their creations. As Michelle stated, if it's not original, then it probably won't do well and they should direct their efforts elsewhere. That's where market research comes in, which is where anybody thinking about building an app should begin.

  2.    Reply

    Great post! I do worry that developers don't know an app already exists before they begin coding. Crunching the App Store data, we found that there are almost 400 apps for manipulating the nose portion of a picture. Did the 399th person to develop that app really know they were going to be the 399th? If they did, would they have put their efforts elsewhere? Fore full results see: http://info.ottocat.com/whats-in-the-app-store/