INFOGRAPHIC: Apigee Explores What Smartphone Users Are Buying Via Mobile

On Thursday, the team at Apigee published new research showing that mobile phones are increasingly being used to buy almost everything – including no shortage of items considered …

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On Thursday, the team at Apigee published new research showing that mobile phones are increasingly being used to buy almost everything – including no shortage of items considered to be “embarrassing.”

Apigee explored the opinions of more than 2,000 U.S. mobile device users in a “scientific survey” to discover why America is falling in love with mobile phone shopping.

So what are the biggest turn-ons for mobile users? Here’s what Apigee says are the most popular attributes of mobile shopping:

  • You can browse for deals wherever you are – 50%
  • Perform price comparisons inside a store – 48%
  • Use a mobile device to find a retail store – 40%
  • Redeem electronic coupons – 38%
  • Secretly shopping without a spouse/significant other knowing – 25%
  • Buy embarrassing or personal items without using a work computer – 14%
  • Sneak shopping time in at work – 12%

According to consumer feedback through the survey, the items that mobile users are most inclined to purchase are:

  • Books – 32%
  • Electronics – 31%
  • Gift cards – 27%
  • DVDs/Blu-ray Discs – 26%
  • Clothing – 24%
  • Toys – 20%

To learn more about the report from Apigee, check out the infographic below.

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3 comments

  1.    Reply

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  2.    Reply

    Many retailers have definitely developed apps to encourage shoppers to complete transactions either in shops or via mCommerce. Check out our industry report http://www.exiconglobal.com/report-download/retai… to find out about some of the apps available in the market. On the other hand, some apps may only be promotional, so in order to build and develop more functional mobile apps for your store, click through to our blog. http://www.exiconglobal.com/blog/how-to-make-a-mo

  3.    Reply

    Smart phone devices are taking over computer devices when personalized shopping is the concern and also in other means too. Mobile websites and applications are adding fuel to fire by providing better facilities to users for accessing what ever they wish to do.