In a new study and infographic published today by mobile advertising provider Mobclix, iPhone users were determined to be “more valuable” than Android users in terms of Average Revenue Per User (ARPU). Android users, however, were found to click more in-app ads compared to iPhone users.
iPhone users produce an Average Revenue Per User (ARPU) of $9.50 while Android users are producing only $7.20, according to the research. In terms of ad-clicks, 33% of Android consumers have clicked on in-app ads, while 26% of Apple users clicked ads. Interestingly, while having a much smaller audience in general, 29% of Windows Mobile users have clicked on in-app ads — beating out Apple for the number two spot.
To arrive at these numbers, researchers analyzed free apps with more than 500,000 downloads or 75,000 active users. “Active Users” were described as using an app three times per week for at least five minutes. The full infographic is embedded below in all its glory.