Indian marketers are poised to invest heavily in mobile and social channels this year.
The findings of a new Octane Research report entitled “Spark the Surge: India e-Marketing Outlook 2013” shows that 52% of marketers are focusing on customer acquisition through cutting edge social and mobile platforms.
The e-Marketing research report was based on a survey where the respondents were asked about their digital spending for 2013. Social media and email emerged as the highest of priorities. That’s not surprising given that 75% of marketers regard Email and social media as “most effectual customer engagement tools.”
Pointing toward escalating investment by marketers, 65% of the respondents admit to planning to spend more in the social channels of the world this year. Mobile aside, however, 99% of the respondents said email marketing was effective in 2012 and will remain a critical aspect of their marketing efforts throughout 2013.
To learn more about the report and its findings, check out this summary published Thursday by DazeInfo.